Storytelling: Creating an Emotional Connection
Using stories to create an emotional connection, will immediately resonate with your customers and your own people as well!
In my last blog, I wrote about how brilliant customer service can make you stand out from the
clamoring crowd. This week I’m turning my attention once again to Storytelling and emotional connection as another incredibly powerful way to distinguish your company so you can rise above the noise to be seen and heard.
Hard-wired Into Our Psyches
Since stories are hard-wired into our psyches, using stories to create an emotional connection,
will immediately resonate with your customers and your own people as well.
Sometimes it’s easy to get so caught up in what you’re selling that you can forget why you’re doing what you do in the first place.
So why not bring your stories to life?
Storytelling Emotional Connection
What makes the biggest impact of these two statements?
- Impact Factory has a diverse workforce.
- What connects Uganda, Spain, the Czech Republic, America, and even the UK? Our brilliant Home Team has a variety of ‘accents’ all working to make Impact Factory outstanding.
Both are accurate statements; the second one uses basic story elements to grab your attention
and stick in your memory.
Stories can by-pass logic by connecting with our feelings and they can also make the logical
stuff more accessible.
Listen to our Storytelling Podcast
How to Use Storytelling to Boost Sales
What we’ve noticed is that people who come to our courses often think they need special presentation skills or unique writing talents in order to use storytelling and emotional connection to enhance their message.
Not true! We work with people’s innate storytelling abilities and give them specific tools that
will bring their corporate messages to life. These might include:
- The best use of analogies
- Simple ways to create a unique written ‘voice’
- A variety of story structures that best suit the message
- How to use connective phrases
- How to build anticipation
And that’s just the tip of the metaphorical storytelling iceberg.
So why not have a go at developing your natural expression to soar above the competition.
Storytelling and Emotional Connection
Check out Impact Factory’s
Impact Factory’s Storytelling for Business
and
By Jo Ellen Grzyb, Director, Impact Factory
