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Storytelling to Boost Sales

How to Use Storytelling to Boost Sales

The key is to find common ground between your offering and your customers’ needs.

We’re hardwired to listen, remember and repeat stories: a hero, an antihero, the struggle and the final victory. It’s the most basic way of communicating and remembering ideas, and businesses aren’t indifferent to it.

Aware of that, the most successful companies, the ones positioning and differentiating themselves in the market, like Apple, connect with the audience by trying to create an emotional response from us. We buy not just their products, but also their values and what they stand for.

Here you have Impact Factory’s take on storytelling. Listen to our podcast and learn a few tricks to use in your business presentations and sales meetings to name just a couple of applications. The key is to find common ground between your offering and your customers’ needs.


Storytelling To Boost Sales

Impact Factory runs

Open Storytelling Courses

Tailored Storytelling Training

and personalised

One-to-One Storytelling Skills Training

for anyone interested in

Storytelling

Discuss your requirements