Exhibitions and Trade Shows
Visiting an exhibition can give you that awful feeling that you’re intruding into someone’s private club!
Networking at Exhibitions and Trade Shows
Companies spend thousands upon thousands of pounds getting their Exhibition stands, conferences, and roadshows to look absolutely brilliant.
State-of-the-art Multimedia, graphics, architectural design, slick brochures, the latest kit, and technology.
These are all used to make a splash and draw people into their corporate exhibition arena.
Adding the People
But what happens once those people get into that arena?
- Are the staff representing you presenting the right image?
- Are they making the customers feel welcome?
- Are they accessible?
- Are they practicing good customer service?
Most people visiting exhibitions have had that awful experience of feeling as though they are intruding into someone’s private club.
Feeling Excluded
Everyone is so busy talking to each other, gossiping, and filling in time that they exclude the very people they are supposed to be wooing.
Or the other extreme is to make customers feel like ‘food’ while a gang of hungry piranhas pounces on them with a high-pressure sales pitch.
Understand Your Role
Staff need to understand the importance of their roles on the exhibition stand.
They need to take responsibility for stand visitors, representing the best image of your company.
Yes, they need to be well-prepared to deal with customers’ needs and problems.
But they also need to be able to communicate at a high level (both verbally and non-verbally)
Difficult People and Time Wasters
They need to be able to handle difficult people and time-wasters.
They should be alert to log jams.
And they should be ready and able to help out their colleagues.
The time and effort you spend preparing your exhibition stand, conference, and roadshow staff could turn out to be the most significant investment you make.
That investment could, in fact, make the difference between the success or failure of your event.
Exhibitions and Trade Shows Skills Training and Development
Impact Factory runs
Open Business Networking Courses
Tailored Business Networking Training
Five-Day Elite Communicate With Impact Workshops
and personalised
One-to-One Networking Skills Training
for anyone interested in improving their
