Customer Service – Three Simple Steps!
These three steps will save you tens or even hundreds of thousands in consultants fees. Easy!
Customer Service Simple Steps
You can spend a fortune on having someone come and tell you how to deliver customer service, or you can do much more, for much, much less.
There Are Three Easy Steps
It’s just that having a tub-thumping guru on hand to do some extraordinary things (though mainly irrelevant – give them a dollar each and tell them the ‘buck stops with you’ – is an example), is more visible to stockholders, if quite pointless.
So bosses seem to be doing something special, when actually what is needed is a simple approach.
As Robert Tannehill, an expert on customer service training, comments on what ‘gurus’ do, as follows:-
“These fringy things that some motivational trainers have companies spend money on makes my blood boil. If these people do crazy things to give them the guru touch, they can get companies to spend thousands. Dancing even – huh?”
You see, management actions ensure that bad service to customers is almost always – I’d give it 99% – not the fault of their sharp-end operatives.
Here’s why…
1. They Recruit The Wrong People
So their most important business activity serving the customer is screwed because they’ve got unfriendly people at their most vulnerable point.
Solution Customer Service Simple Step 1
Rigorously recruit ‘people’ people as your customer-facing ambassadors. They have to be comfortable developing relationships that feel great and encourage genuine friendliness.
2. They Fail To Set The Right Conditions
Which will enable their people to work best.
Solution Customer Service Simple Step 2
Managers must make sure that they listen carefully to the issues getting in the way of their best people performing well – and fix them fast. This includes training them appropriately, which is usually mentoring on the job, by key employees who have the time and experience of doing this role really well.
3. They Want Too Much
By giving their customer service people loads of ancillary stuff to do – at the same time.
Solution Customer Service Simple Step 3
Stop demanding more than one output from any of your people, who are giving your valuable customers the very best customer service at all times.
Save Thousands
These three customer service steps will save you tens or even hundreds of thousands in consultant fees.
Easy!
This article was contributed by Martin Haworth who is a Business and Management Coach
Read – Seeing Your Business from a Customer Service Perspective
Customer Service Three Simple Steps
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