Assertiveness Skills – The Art of Saying No

Assertiveness Training and Saying No

A lot of people just don’t like the idea of having to tell people they can’t do something.

Or they feel obligated when a colleague asks for a favour. Or feel pressured when someone senior to them needs something done.

There are even some workplaces where saying no is definitely frowned upon; and in, say, the police force could be a sackable or disciplinary offence.

When ‘No’ Feels Impossible

After having worked for some time with people for whom saying no either feels impossible or just isn’t allowed, we created a body of work to address it.

In some cases, it is indeed, how to say no without ever saying the word.

Of course, there are times when saying the n-word is a necessity.

But in our experience, there is so much anxiety around the possible consequences of using it, that people don’t say anything at all, or agree to things they’d rather not, or get landed with work that isn’t theirs and so on.

The Consequence of Not Being Assertive

• You could end up staying late at the end of the day
• You will put off your own work until after you’ve finished everyone else’s
• You might swallow your resentment after being volunteered for something you didn’t want to do
• You may quake at the idea of having to be a bit tougher with a supplier
• You probably avoid difficult conversations with someone you manage

This is one issue we have felt so passionately about that, we even wrote a book that deals with it:

This document is going to focus on one aspect of that book, which is about how to say no in a way that’s manageable, deals with difficult feelings and actually might be some fun.

For a more in-depth look, do have a peek at the book.

Book individuals on our:

One or Two-Day Assertiveness Open Course

It’s Not Assertiveness

Impact Factory has been running programmes on The Art of Saying No for nearly seven years and we are often asked what the difference is between our work and assertiveness training.

The reason we’ve been asked this is that assertiveness training has been around for some time, and people wonder if this art of saying no business isn’t just more of the same.

Well, no it isn’t, and here’s why.

We believe the very term assertiveness is limiting. For instance, people say you should be assertive rather than aggressive as if assertiveness is the only way to deal with a difficult situation.

It isn’t. If you are being attacked or abused, then aggressively fighting back may well be an appropriate thing to do. The key word here is appropriate.

Assertive or Aggressive

So yes, aggressiveness may be appropriate, and assertiveness may be appropriate, but there’s a greater range of choice of behaviour than those two types that could be equally appropriate.

Before we discuss them, though, we want to talk about some of the things that happen to people when what they think and feel is different from what they do.

Many unassertive people recognise that their pattern of behaviour is to be nice or compliant for far longer than they really want to.

They will wait until they reach the point of no longer being able to hold it in; then they explode nastily and inappropriately all over whoever happens to be around.

There are three ways this ‘explosion’ can happen:

The first is that the rage happens inside the head and remains unexpressed.

The second is that it is inappropriately expressed, and someone not involved, like a work colleague or secretary or even a bus conductor, becomes the recipient.

The third is properly directed at the ‘offending party’ but is out of all proportion to the probably small, but nonetheless final-straw-event that unleashes it.

Not Nice Not Nasty

This leaves people with the impression that there are only two states or behaviours they can do: Nice or Nasty. When, in fact, they have forgotten a whole range of behaviour that lies between Nice and Nasty that can be termed Not-Nice (or even Not-Nasty).

What we’ve seen with assertiveness, is that it is often seen as a single form of behaviour:

• Just say no
• Stand your ground
• Be a broken record

This is quite difficult if you are truly unassertive, or in our jargon – simply too nice for your own good.

Asserting Yourself

The concept of asserting yourself:

• Getting your voice heard
• Being understood
• Being taken into account
• Getting your own way

This needs to be broadened to include all forms of behaviour.

It can include humour:

• Submission
• Irresponsibility
• Manipulation
• Playfulness
• Aggressiveness

The key point here is that the behaviour – nice, not-nice, nasty – is chosen.

We emphasise the word key because until people are able to choose behaviour that’s free from the limiting effects of their fear of saying no and its possible consequences, they will not be able to act.

No matter how well they are taught to be assertive, they will still feel overwhelmed in difficult situations.

Managing Feelings When Saying No

It needs to be acknowledged that the strong feelings associated with changing behaviour are real and valid.

Once people do that, then these (usually difficult) feelings can be looked upon as a good thing, a sign that something new is happening.

At this point, people can start to ‘choose’ to have these feelings rather than having to endure them or trying to pretend they are not happening.

The idea of choice is very important. If people feel they have a real choice about how they behave, they start to realise that it can be OK to put up with something they don’t like.

Active Choosing

They can choose it because they want to; it is to their advantage. They then avoid the disempowering tyranny of always having to assert themselves. (Which is almost as bad as the feeling you always have to be compliant or nice.)

Many people think that in order to be assertive, you need to ignore what you are feeling and just ‘stand your ground’. In fact, you ignore those feelings at your peril.

Often the magnitude of peoples’ feelings is way out of proportion to what the situation warrants. They may well reflect a previous difficult event more accurately. But because that previous difficulty was so difficult, it feels as though every similar situation will be the same.

The Art of Saying No

It is only by beginning to experience and understand how crippling these feelings can be that people can start to do anything about changing their behaviour.

Many people know what they could say; they know what they could do. Most ‘unassertive’ people have conversations in their heads about how to resolve a conflict they’re in; but still, their mouths say ‘yes’, while their heads say ‘no’. Knowing what to do or say is not the issue here.

Therefore, in looking at practising ‘the art of saying no’, it is wise to broaden the brief to so that it isn’t about becoming more assertive; rather it’s about changing your behaviour to fit the circumstances.

While in many circumstances assertiveness can be a straightjacket of its own (often creating resistance and resentment), the full lexicon of behaviour can be freeing, because there is a choice in the matter.

Using charm, humour, telling the truth or even deliberate manipulation, may well get you what you want without having to attempt behaviour that may go against your personality.

If you add a dash of fun or mischief, The Art of Saying No becomes a doable prospect, rather than another difficult mountain to climb.

Easier Ways of Saying No

Here are seven tips to what could make it easier to say ‘no’.

1. Smile

If you’re saying something serious, notice whether you smile or not. Smiling gives a mixed message and weakens the impact of what you’re saying.

2. Stand Up

If someone comes over to your desk and you want to appear more in charge, stand up. This also works when you’re on the phone. Standing puts you on even eye level and creates a psychological advantage.

3. Still Your Body Language

If someone sits down and starts talking to you about what they want, avoid encouraging body languages, such as nods and ahas. Keep your body language as still as possible.

4. Avoid Asking Questions

Avoid asking questions that would indicate you’re interested (such as, ‘When do you need it by?’ or ‘Does it really have to be done by this afternoon?’ etc.)

5. Interrupt Them

It’s all right to interrupt! A favourite technique of ours is to say something along the lines of, ‘I’m really sorry; I’m going to interrupt you.’ Then use whatever tool fits the situation. If you let someone have their whole say without interrupting, they could get the impression you’re interested and willing. All the while they get no message to the contrary, they will think you’re on board with their plan (to get you to do whatever…)

6. Pre-empt Them

Saying no first. As soon as you see someone bearing down on you (and your heart sinks because you know they’re going to ask for something), let them know you know: ‘Hi there! I know what you want. You’re going to ask me to finish the Henderson report. Wish I could help you out, but I just can’t.’

7. Pre-empt at Meetings

Meetings are a great place to get landed with work you don’t want. You can see it coming. So to avoid the inevitable, pre-empt, ‘I need to let everyone know right at the top, that I can’t fit anything else into my schedule for the next two weeks (or whatever).’

Any of these little tips can help you feel more confident and will support your new behaviour. For that’s what this is: If you’re someone whom others know they can take advantage (they may not even be doing it on purpose, you’re just an easy mark!) you need to indicate by what you do that things have changed.

Here’s an Analogy we use in The Nice Factor Book:

Let’s say you’re a burglar. There’s a row of identical houses and you’re thinking of having a go at five of them.

1. The first house has a Yale lock on the front door.
2. The second house has a Yale and a Chubb lock on the front door.
3. The third house has a Yale and a Chubb lock on the front door and bars on the window.
4. The fourth house has a Yale and a Chubb lock on the front door, bars on the window and burglar alarm.
5. The fifth house has a Yale and a Chubb lock on the front door, bars on the window, a burglar alarm and a Rottweiler.

Which would you burgle?

When you make it easy for other people, they will naturally keep coming back.

By learning more effective ways of saying no you make it harder for others to expect you to do what they want without taking into account what’s going on for you. You become more burglar-proof.

Changing Others by Changing Yourself

A lot of us wish that the person we are in conflict with or feel intimidated by would change.

Then everything would be all right. We’ve all heard this from a colleague, friend, partner and even said it ourselves: ‘If only he’d listen to me, then I wouldn’t be so frightened.’ ‘If only she’d stop complaining about my work, I’d be much happier.’

‘If only’ puts the onus on the other person to change how and who they are and makes them responsible for how we feel.

By using some of the tools outlined above, people can get a sense of being in charge of situations, rather than being victims to what other people want.

It does seem to be part of human nature to blame others when things go wrong in our lives, or when we’re feeling hard done by.

If you take away the ‘if only’ excuse you also take away the need to blame and make the other person wrong. It’s also rather wonderful to think that rather than waiting for someone else to change to make things all right, we all have the ability to take charge of most situations and make them all right for ourselves.

What also makes it easier is that we all just have to get better at ‘the art of saying no’; none of us has to change our whole personalities to create a more satisfying outcome!

Read – Assertive Communication – 5 Tips For Effective Use

Assertiveness The Art of Saying No

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The Art of Saying No