Media Skills In-House Training
Give your team the skills and confidence to handle all journalists and all forms of media effectively
“I learned so many new techniques that’ll help with nerves and being more impactful and authoritative when I speak.”
It used to be that businesses had one or two spokespeople who dealt with the media.
They faced the ‘heat’, dealt with questions (hostile or not) and were the public face of the company.
That may still be the case in your company.
More often than not these days, there are lots of people who are the public ‘voice’ and ‘face’ of organisations.
Media Skills training will make sure your people are prepared for the best and the worst.
Tailored Media Skills Training
Media Skills as part of an In-House Tailored Training Programme can help delegates quickly discover what already works for them.
Working in small groups with two experienced facilitators, delegates refine key messages and practice interviews.
They will have the chance to be the interviewer as well as the interviewee.
We video most of the work in order to both recreate the pressure of an interview and analyse delegate progress.
Tailored to Your Issues
Just knowing how the media works and what they are trying to achieve is a tremendous first step towards being able to carry off these tricky situations and come out looking good.
If you feel confident that you can handle any attempt, by whichever media, to wrong-foot you, you are more likely to project the right image for you and your organisation and get the maximum impact from any media coverage.
In-House Tailored Media Skills Programme
Media Skills can form a significant part of a Tailored Presentation Skills Programme.
Give Your People Media Know-How
There are all sorts of reasons to develop your people’s media skills. Making sure your spokespeople feel able to speak confidently in public is probably key.
The opportunity to appear on television or radio will not happen very often. So let us help your team with a Media Skills Training Programme that will enable them to make the most of the media exposure and, above all, to enjoy it.
Media Skills Training Can Cover
- The Demands Of Different Media
- Being On Camera
- Dreaded Down The Line
- Remote vs In-person
- Understanding the Interviewer
- Refining Your Message
- Using Questions as an Opening
- Sharing Your Passion
- Dealing With Nerves
- Difficult Questions
- How To Prepare
- What To Ask Beforehand
- Understanding Your Rights
- Crisis Management
Give Your People Know-How
Sometimes they have a grounding in media skills and know-how to handle even the toughest media interview.
Sometimes they don’t and the results can be embarrassing, even potentially disastrous.
Some people in your company may have to meet the press on a regular basis.
Others who field media queries or have to create media interest and excitement.
You should certainly have people who are able to deal with pressures and crises.
You Need to be Well Prepared
People need to be well-prepared to ensure they aren’t wrong-footed by the media or manoeuvred into saying something they shouldn’t or simply don’t want to reveal at this time.
You may have a launch, a big event, or a campaign coming up and you want to grab the media’s attention.
This media training programme looks at how to master the art of dealing with the media.
We can tackle anything from a full-scale interview right down to the local newspaper.
In-House Tailored Presentation Skills Training
- We create unique in-house tailored training programmes for businesses
- We design these programmes around specific needs and within budget
- Have a look at some of the possible combinations of elements in a Presentation Skills programme below
