Media Skills Course
If you have to speak to the press or present your organisation to the media, this media skills training course is for you.
- Maximum 6 Delegates
- Two Trainers per Course
- Money Back Guarantee
Thanks again for the training, it has really paid dividends! I have since given a talk and felt so much more comfortable and was able to answer questions in a more confident manner.
This course helps you with
The Demands of Different Media
Face-to-Face Interviews
Being On Camera
Remote vs In-Person Interviews
Getting Your Message Across
Sharing Your Passion
How To Prepare
Difficult Questions
What To Ask Beforehand
Understanding Your Rights
Talk To Us About This Course
- Call us
- +44 (0)20 7226 1877
Book this Media Skills Course
This course is only available as one-to-one skills training.
Please contact us to discuss further options.
If you want to book 4 or more people on to a single course, please contact us:
- Call +44(0)20 7226 1877
- Email enquiries@impactfactory.com
Location
London Training Rooms,Suite 121
Business Design Centre,
52 Upper Street,
London, N1 0QH
Running time
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If you have to speak to the press or present your organisation to the media, this media skills course is for you.
It will equip you with the necessary skills and confidence to handle the media effectively, no matter what the situation.
You will be practising with live issues and real situations.
Course Benefits
This Media Skills Course is limited to 8 delegates ensuring personal attention to everyone on the course.
2 quality trainers per group means a total focus on you.
Media Skills Course
DAY ONE:
The demands of different media and getting your message across effectively
- Types of Interviews
- Remote Interviews
- Being Prepared For The Media
- Interview Formats
- Media Practice
- The Story
- Your Message
- Passion
- Handling Nerves
- Press Releases
- Crisis Media Management
- Personal Style
Types of Interviews
Face-to-face meeting or over the phone
Online
Television or radio
Remote Interviews
What is the difference between in-person and online interviews?
How can you compensate for not being in the room?
Being Prepared for the Media
How might the interview impact you?
And how is the interview to be used?
If it is edited to become part of a bigger story, in what context will you appear?
Interview Formats
Anticipate the demands of different interview formats
Understand their impact on your ability to perform well
Prepare for an interview
Media Practice
Practise an interview with a story outline that is provided in advance
Long, short, friendly and hostile versions
The Story
“I’m glad you asked me that…”
Getting your key messages across while avoiding being drawn into saying more than you intended
Your Message
“I’m coming to that…”
Delivering a succinct message under the pressure of the camera
Passion
Using conviction as part of your communication
Handling Nerves
Learn how to look and feel in control
Keep your cool
Press Releases
Structure and order the facts in a press release so that it gets noticed
Tailor it for different media
Crisis Media Management
Handle a negative story
Different tactics to adopt when deciding what position to take
Whether to give or decline interviews and issue statements
Personal Style
Identify your strengths and qualities
I thoroughly enjoyed my day at the Impact Factory and it most certainly was a valuable experience. I have come away with lots of ideas and useful hints and tips to implement. Naina was truly inspiring and a wonderful facilitator. I look forward to working with you again in the future.
The Media Course was really great! I learned so many new techniques that’ll help with nerves and being more impactful and authoritative when I speak.
Thanks again for the training, it has really paid dividends! I have since given a talk and felt so much more comfortable and was able to answer questions in a more confident manner.
