Long-Term Behaviour Change
The Client
Mytime Active is a social enterprise on a mission to improve well-being through promoting behaviour change. They help everyone get more out of life by moving more, eating better, feeling positive and making new friends, with behavioural change being central to their approach.
Founded in 2004, they operate in the Midlands, the South Coast, Bromley and London, making behaviour change a part of their preventative health services for 25,000 members. These members are spread across these three communities. Their golf and leisure facilities are social hubs that make a positive impact not just on the people attending their programmes but also across the communities where they operate.
The Brief
The majority of the 1,300 employees at Mytime Active are in contact with a very diverse clientele. They have rewarding but also highly demanding roles and encourage clients’ behaviour change toward healthier lifestyles. They ensure that they cater, care, and provide the best service to all their customers, helping them live healthier lifestyles while keeping them safe. With a very operational mindset, they need to be capable of making people feel at ease to encourage them to use the sports premises. This keeps them active, dynamic, and participative.
The Health Services works in a very fast-paced environment. This is necessary as they need to deliver a world-class public health service focused on behavioural change. They must prove to their Commission Organisations that they are doing the right thing. With high satisfaction targets to meet, they need to show that they can manage pressure and success in equal measure.
Our Tailored Solution
Susan Gayton, Workforce Development Lead, wanted to find the perfect trainer consultant to deliver their training programmes. This was necessary as their employees are very operational, and they need short and snappy advice to get the message across to accelerate behavioural change.
Mytime Active started working with Impact Factory in 2016 with a programme to identify their core values. This helped them understand what the organisation stands for. These values were fully weaved into a bespoke Customer Service programme, focusing on embedding behaviour change into their ethos. Susan was especially impressed with the dynamic, interactive, and experiential training delivery we provide. It puts the emphasis on the person.
Smallest Change for the Biggest Impact
Our core philosophy of helping people make the smallest change for the biggest impact was perfect for the delegates. They were able to take away personalised tools and use them straight away to advocate for new behaviour changes. These tools helped to make their daily jobs more enjoyable and efficient when facing clients.
To make sure the learning was embedded across the organisation, Mytime Active and Impact Factory ran a debrief session. This aimed to recap on the measurables: managers were fully aware of the importance of helping their teams apply new behaviour changes. They ensured that teams had the tools needed to accomplish their behavioural shift. It was an end-to-end process with great results.
Later in 2016, another programme was delivered to support their Health Services. It assisted their Regional and Service Managers in Birmingham and London to improve their resilience. This was achieved through a tailored programme: Manage Pressure Effectively.
The workshop’s objectives were designed to help managers recognise times of pressure and create personalised coping mechanisms. The team learned how to thrive under pressure with improved behaviour change strategies. They also learned to support each other across the Department, making them stronger and more resilient.
Managing Difficult Conversations
In 2019, Mytime Active came back for a Managing Difficult Conversations programme to upskill General Managers, Centre Managers and Assistant Regional Managers. It helped them deal with people-orientated problems, further emphasising behaviour change.
The main objectives of this programme were to provide these managers with a deeper awareness of their strengths. This would increase their confidence and facilitate behaviour change. It also highlighted the risks of avoiding difficult conversations while broadening their communication skills.
See What We Can Do For You
If you like what you’ve seen and would like to know more please contact our team.
Feedback and Testimonials
The feedback from the attendees of all programmes has been fantastic. More than 300 delegates attended almost 40 workshops across the country. The investment in training has been the biggest at Mytime Active, and the satisfaction and learning experience of the delegates has been truly excellent.
People are asking for more training from Impact Factory to be delivered. Old members of the staff are talking about the programmes to new members of the organisation—talk about behaviour change embedment!
“Impact Factory is our training consultant of choice. Not just because of their unique practical and fully experiential way of delivering training which is the most effective I have ever experienced in my career, but because they dedicate time to listen to understand our requirements and our values and make them part of the programme. Every workshop is tailored to the people in the room on the day of the training. That’s what makes them unique, a gem in the training industry”.
“Working with Mytime Active is always rewarding. We love the social aspect of the work they do and how committed they are to support and develop their people. They are also great fun and always keen to apply their new tools in their everyday lives.”
